Junkrat Interactive Display

a touch interactive and auditory display to accompany a physical Junkrat statue.

Table of Contents

CONTEXT

Blizzard not only brings enjoyment through their games, but also to their physical environment -- the office!

Statues like these not only remind employees of their hard work, but boost morale so they keep creating incredible games!

An opportunity from scratch!

I was the sole designer in charge of an interactive display where visitors can play sayings from Junkrat in different languages. The new statue presented an opportunity to bring this experience to life while highlighting the work of our Blizzard colleagues. 

This was an end-to-end project, starting with research and mapping, ending with dev handoff.

Video Prototype

DEFINING THE INFORMATION

What kind of users are we designing for?

With multiple user types, it is important to determine their needs and consider how they would interact with the product given their backgrounds. I identified the main user types and the many variations within.

Staying true to the Blizzard values!

From my initial research, I pulled inspiration from the Blizzard principles to help even further with design direction.

DESIGN IDEATION

Competitive analysis on election based audio platforms

I researched other platforms that either focused on audio-selection as their main form of interaction, or games that had a character voice line feature.

All of these platforms were easy to touch-navigate, rewards were immediate (meaning desired audios could be played immediately upon first interaction), and UI was simple.

Multiple rounds of ideation

I started with low fidelity designs and iterated based on feedback from the design team and the developers. Once designs were in a good place, I presented to stakeholders to get early thoughts.

Design UI was based on Overwatch's UI -- thank you to the Overwatch 2 team for helping me out by providing assets! 🧡🧡

USABILITY TESTING

How users would interact with the product

I utilized Maze to conduct an unmoderated usability test on the main flows, asking users scenario based questions to study how they interact with the features.

27 users responded, with all of them being Blizzard or employees of the wider ABK (Activision Blizzard King). User types ranged from being tenured to having just been hired within the year. We sent the test to both remote and in-person employees.

REFINE & DELIVER

With insight from users, I made some tweaks to the final design.

The main changes included:

1. Adding more depth to the dynamic cards to increase scrolling visibility.
2. Adding descriptions under buttons rather than relying on standalone buttons to reduce ambiguity.

IMPACT

Projected Impact

Due to a project shift, the development of this project was delayed to the following year. But even with this delay, the projected impact is sure to add even more enjoyment for our employees.

Versatile, Can be used for Other Statues

The interactive layout of this application is simple, and can be stylistically adjusted to match the designs of any other character. With the Overwatch characters all having their own voice lines, we can personalize an experience for each character with just one base design.

Scalable Impact

The intention for this project was to launch in office for employees and approved visitors. In the future, this has potential to be brought to BlizzCon and applied to all Overwatch characters for all BlizzCon attendees!