Optimizing the crediting process for Blizzard game credits

A comprehensive project dashboard displaying real-time updates within a credits creation, reducing creation time by ~87.7%.

Background

Blizzard's end crediting tool recognizes 10,000+ game creators, but was outdated and error-prone.

We redesigned it to save time, enhance accuracy, and reduce cognitive load.

Time

Ideation to final product

Approx 1 month (2-3 sprint cycles)

Tools

Miro, Jira, Figma, Maze, Dovetail

This project in a netshell:

My Role

Lead designer

  1. Collaboration with project owner, product manager, developers, programmers, and stakeholders
  2. End-to-end design, roadmap planning

Results & Impact

I minimized cognitive load by designing a dashboard with live metrics, enabling admins to easily track report progress.

Time

↓ ~ 87.7%

Reduced completion time from 3 to 1.6 months per report.

Clicks

↓ ~ 50%

Reduced from 4 clicks to 2 from homepage to destination.

Response

thumb_up

New features made the tool more intuitive and well-received.

Why are game credits important?

Acknowledging employees for their hard work

Blizzard launches many awesome games and expansions every year, with many employees playing important parts in production.

Missing credits can be disheartening for employees and may limit contributors from showcasing their work to employers or collaborators.

"Overwatch 2 - Credits | 2022" from Tenik on Youtube
Overwatch 2 Gameplay made by the awesome OW2 team!

The Problem

Admins found the legacy tool frustrating and made the creation process too long.

Blizzard's early-2000s crediting tool wasn't built for managing multiple games at once, forcing admins to rely on Excel.

Credits for 1–2 games took 3+ months, delaying releases.

Reframing the Problem

Many moving parts + no tracking system
= increasing confusion and workload...

How can I help improve status tracking to give admins clarity and boost efficiency?

Delivering the Solution

A project details dashboard per project increases overall process transparency and tracks important metrics at-a-glance.

Click image to enlarge

Using live widgets to keep admins up to speed

Competitive research shows widget dashboards effectively display diverse data and track changes over time, helpful for managing large projects, such as end credits creation.

01

Tracking assignment progress in chunks

Track the completion level of sections, showing necessary data without cluttering the page.

Why?  Beacuse admins work in sections. Tracking tens of thousands quickly becomes overwhelming.

02

Keeping track of every single employee

Display a headcount of credited individuals to track completion. Compare and contrast at-a-glance.

Why?  With so many employees, it's challenging to track if anyone is missing or misplaced.

Widget numbers increasing as more employees are credited.

03

Timelines to display project stages

General timeline to display progress for all parties involved.

Why?  Leadership and stakeholders repeatedly asked admins for completion estimates. Timelines provide clear answers!

Timeline stage flashing to indicate the current stage.

Impact

Impact

This project was launched after my time at Blizzard, but updates from my peers show the response from administrators was positive.

Time

↓ ~ 87.7%

Reduced completion time from 3 to 1.6 months per report.

Clicks

↓ ~ 50%

Reduced from 4 clicks to 2 from homepage to destination.

Response

thumb_up

New features made the tool more intuitive and well-received.

Streamlined Credits

Simplifying the site reduced effort, allowing admins to create credits faster and manage multiple at once. Previously, they could handle only one or two over months.

Better Communication

Better site organization reduces lost clicks, boosts clarity, and speeds up approvals and edits by improving admin communication.

Interested in learning more about this project?

Check out my case study to view the full design process.

Read Full Case Study   north_east

THANKS FOR VISITING!
LET'S CONNECT.

Last updated February 2025 by Chloe Chow
Made with lots of coffee, tea, Chipotle burritos, poke bowls and love