Blizzard, a leader in gaming, relies on a crediting tool to recognize 10,000+ employees involved in the game creation process.
However, the outdated system is inefficient and error-prone. Our team developed a new version to save time, improve accuracy, and streamline the process.
Scope: User Research, Wireframing, UI Designs, Usability Testing
Time: 1 month (this flow)
9 months (whole redesign)
Brainstorm/planning: Miro, Jira
Design: Figma
Testing/insights: Maze, Dovetail
Collaboration: Zoom, Slack
As a lead designer, I collaborated with the project owner, product manager, and developers to streamline the crediting experience for thousands of Blizzard employees.
I contributed to end-to-end design, roadmap planning, and addressing design gaps.
I designed a new live dashboard that reduced cognitive load by allowing administrators to track report progress with clear visual data indicators.
Reduced time to complete credits from ~3 to ~1.6 months per report.
4 clicks → 2 clicks from homepage to intended destination.
Positive! New features made the tool more intuitive and well-received.
If you’ve seen the long list of credits at end of a movie, you’ll know there's thousands of names on there.
We're designing a tool to create that same list -- but for Blizzard's AAA games.
Here's an example of the official credits for Diablo IV, launched June of 2023.
Crediting everyone reflects Blizzard's core value that "Every Voice Matters." When proper credit isn’t given, it can be disheartening for contributors whose work goes unrecognized.
Being omitted from credits can hinder contributors from showcasing their work to potential employers or collaborators, as credits serve as a key way to validate their contributions.
Built in the early 2000s, Blizzard's crediting tool wasn’t designed for managing multiple games or expansions at a time. Its limitations forced admins to use Excel, as the tool’s UI is too cumbersome for handling 10,000+ names.
Creating credits for 1-2 games currently takes over 3 months, delaying release planning.
I aimed to understand how administrators interacted with the product, collaborated with each other, and where their frustrations originated.
6+ individual 30-minute Zoom interviews with different categories of administrators: Head QA admins, game team admins, and department admins.
Research questions:
Administrators noted that credits reports involve many moving parts, making it challenging to manage all activities and prone to human error.
Collaboration Patterns
Admins ideally want:
I focused on improving the experience of understanding the report's status.
The existing tool had inaccurate progress bars and no clear way to track remaining tasks. Administrators had to click through multiple pages to get the necessary information.
My research showed that a widget dashboard is the most common and effective way to display multiple types of information and track changes over time.
In a conversation with a project manager from SupportDesk, Blizzard's support request tool, I learned how they used tables, progress circles, progress bars, and charts to serve specific purposes.
I designed early wireframes to present the concept to team members and stakeholders for feedback.
I worked closely with stakeholders for the duration of this project, so I was able to quickly iterate on designs.
Stakeholder involvement throughout the project allowed for fast widget design iteration and testing.
Research uncovered how administrators manage creditees in individual sections, such as Leadership, Design, Engineering, Art, etc. With tens of thousands of creditees to monitor, it can quickly become overwhelming.
I designed an expandable widget with individual progress indicators to make it easy to track the completion level of each section, showing the necessary data without cluttering the page.
User testing uncovered:
I made changes aimed to better balance the amount of elements on the screen without compromising information.
My goal was to reduce the cognitive load admins experience.
With so many employees, it's challenging to track if anyone is missing or misplaced. This widget displays a headcount of credited individuals to track completion. I wanted an easy way to compare and contrast at a glance.
User testing uncovered:
I made changes aimed to increase transparency for admins and to better align with my goal of easy compare and contrast.
I added more detailed metrics informed by user research as to what is helpful.
For UI tweaks, I reduced the amount of words, font sizes, used less color and increase spacing to reduce cognitive load.
UX Writing: "Lost Souls" vs. "Unassigned"
We initially used 'Lost Souls,' inspired by World of Warcraft, for the unassigned. While fun, I changed it to 'Unassigned' for clarity.
Not all admins are familiar with game terms, so I opted for more straightforward labels: 'Assigned' and 'Unassigned.'
The timeline was designed to increase transparency of project stages, addressing issues with stage awareness and accurate completion estimates.
User testing uncovered:
I redesigned the UI to improve clarity for admins at a glance.
I added key stages to track, used a fully filled circle to indicate completion (instead of both completed and in-progress), and updated icons to be more intuitive.
Important dates, identified through user research, are now displayed under each stage to help admins communicate progress to stakeholders.
The previous credits platform had:
Adding a project details dashboard increases transparency for each project and provides direct links to navigate to project pages.
Click image to enlarge.
This project was launched after my time at Blizzard, but updates from my peers show the response from veteran administrators was positive.
Time to complete credits report decreased from 3 to 1.6 months per credit.
4 clicks → 2 clicks from homepage to intended destination.
Positive! New features made the tool more intuitive and well-received.
By simplifying the site and reducing the effort to create credits, they can now be completed faster, allowing admins to manage multiple at once. Previously, the process was so time-intensive that stakeholders could only handle one or two credits over months.
Improved site organization reduces lost clickthroughs, boosts clarity, and enhances communication between administrators and those involved with credits, making approvals and edits faster.
The ongoing development of a more streamlined crediting platform is a representation of Blizzard's commitment that every voice matters.
Personally, this was a project that was filled of growth for myself as a designer. I joined this project in the middle of the discovery phase that was led by a separate designer, and catching up in understanding for such a complicated platform was challenging, yet made the process of becoming of a domain leader very rewarding.
Meeting with stakeholders consistently throughout the project and receiving positive feedback made me optimistic that we're making a big difference in a tool they use often. I am grateful for the opportunity to have been a part of this project.